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Derisk Growth with
Customer Centric Decisions


​​Our customer advisory board and product innovation and testing services translate what customers value into better decisions.

Our Services

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For 20+ years we’ve served a diverse set of clients across the continuum of company lifecycles, from pre-revenue to billion-dollar brand

We are for ambitious companies, leaders, and disruptors eager to define, design, and achieve a new level of success.
We understand both your external and internal customer matters; we speak voice of customer and business rationale.

Who we work with

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What our clients say about us

Lee T. – CEO of Medical Device Co. & Serial Entrepreneur:

“The AND group’s CAB support has illustrated what is possible when marketing & sales strategies are grounded in voice of customer and intelligently aligned with business objectives.”

Sandy M. – Chief Growth Officer at Middle-Market CPG Company:

“AND’s “make a little, learn a lot” approach to testing new concepts identified crucial learning that saved a lot of money in the long run. They will tell you what you need to hear not what you want to hear but always with the best interests of the business at heart.”

Julie P. – Director at Fortune 100 Med-Tech Company:

“The AND group’s passion for excellence, innovation, and sustainable results served my team extremely well. They aided us in quickly driving profitable revenue growth in several highly competitive markets.”

Reach out to learn more about how we can supercharge your voice of customer and innovation results.

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Thank you for reaching out. We'll be in touch soon!

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