Results-oriented strategist with 15+ years of experience in consumer research, marketing analytics and strategic planning, including three years at Nielsen BASES, five years in the Consumer Market Knowledge group at P&G, and four years at the advertising agency, Crispin Porter + Bogusky. Strong skills in qualitative and quantitative research design, execution and analysis, as well as volumetric forecasting. Expert at integrating data from various sources, including social media, to deliver actionable insights and inform innovation roadmaps and critical business decisions.